How office design helps build brand identity

In today’s fast and ever-changing business world, companies are always after ways to differentiate themselves with product or service augmentation and marketing innovations. Organizations with strong identities are looking at unconventional resources to enhance their brand images. Creative office designers have taken up this challenge and have turned office buildings and floors into branding elements. Let’s look the three major factors that can turn a building into a branding artifact successfully.

1. Looking at the project as a whole
   Designers need to work with a variety of professionals to brand an office with design meaningfully. Working with project managers, architects, engineers and other professionals helps designers create functional office floors that reflect the organization’s values and ethics at the same time.
   Office design, fit out and furnishing have to be done seamlessly as branding a space effectively means more than putting logos and brand colours. The space can be utilized better if designers’ idea and intentions are supported by the supply teams’ knowledge of new and innovative furnishing elements.
    
2. Reflecting and nurturing the company culture with design
   Great office designs reflect the company culture, helps employees apply the same. Some offices explore local flavours making the work experience more inviting. For example, Google’s office designs are innovative, perfect to fuel inspiration and have local characters. This is a great way for designers doing office designs for Bahrain or the Middle East to create amazing branding experience with a distinct local touch.
    
3. Evolving meaningfully with time
   Office redesign projects should begin with a clear idea of how the project will add value to the business. For example, inclusion of the non-English speaking business zones and an open door attitude towards business were the driving force behind PwC’s rebranding in 2010. As a part of this initiative, the company introduced open floor designs, a vibrant brand color identity and modern furnishing models in offices throughout their global network.